ESSENTIAL ‘CARE’ COMMUNICATION TIPS FOR THE CURRENT PANDEMIC

The COVID-19 virus has created significant challenges for public sector bodies, which in turn has created the need for effective and sustained communication planning.

Governments and public authorities worldwide have been taking direct measures to tackle COVID-19 and mitigate its impact.

As crucial as the policies implemented, is the framework through which they are delivered. It is the responsibility of public authorities, businesses and communities to remain controlled, measured and present a unified voice through clear and clinical communications.

With that in mind there is a crucial lesson to be learnt here, on the correct management and communications strategy to employ when faced with a global pandemic. In this article we detail four pillars that can provide a solid foundation to handling such a crisis with CARE, namely: