COVID-19: COMMUNICATION STRATEGIES FOR YOUR ORGANIZATION

The new operational reality caused by the COVID-19 pandemic presents unique reputational and communication challenges for companies as they adjust to a new operating, business and public policy environment. This unprecedented public health crisis affects all stakeholders, including patients and their families, employees, investors, customers/partners and regulators. As a result, tailored and informed messaging around safety, changes in SOPs, business impact and what companies are doing in response to this crisis for society at large will be critical.