CORPORATE COMMUNICATION & REPUTATION ADVISORY SERVICES
Maluti’s strategic reputation management and corporate communications campaigns have one ambition: to get your publics to understand what you stand for and make your brand stand-out.
We are the sounding board of many CEOs and top teams when it comes to corporate reputation.
What we offer:
- Reputation Management & Communication strategy development
- Internal communication for employee engagement
- Industrial Relations Communication
- Financial Communication - communication services in regulatory communications, financial calendar support, media and analyst relations.
- Sustainability communication – to ensure that your sustainable corporate engagement is understood by all your stakeholders.
- Citizenship & CSR communication - to ensure that you and your employees are recognised, by those who matter, as genuinely engaged corporate citizens.
Connect
CRISIS COMMUNICATION
The best way to deal with a reputational crisis is to avoid it. Then, if you can’t and it strikes, to be best prepared to handle it. Reputational risk management and crisis avoidance is one of our main added-value.
- Crisis preparedness– a communication crisis can tarnish your reputation, disengage your teams and crash your bottom-line. We proposed a registered, tested and tried methodology that includes reputational risk assessment to help pre-empt, avoid or mitigate crisis situations from a communication perspective.
- Reputation and Crisis communication Management – In a high-profile disruptive situation, how do you deal with the media, your staff, clients? We understand when and to whom to communicate the facts. Working alongside your team once a crisis strikes, we use a systematic framework to accompany you during trying times, so that a crisis does not tarnish every good thing you stand for.
NATIONAL AND INTERNATIONAL MEDIA MANAGEMENT
Our clients increasingly require us to implement both national and global communication strategies, and engage with targeted audiences locally and internationally.
Through effective media relations locally as well as partnerships with international advisory companies, we build valuable media platforms to support our clients’ profile-raising initiatives through successful media relations, public relations, social media and digital marketing.
Our clients have been featured in local media, but also on major international media such as CNN, TF1, BBC or Al Jazeerah.
PUBLIC AFFAIRS
One of the key publics of the corporate world remain the policy makers. Public affairs uses many of those same communication tools as public relations to promote better understanding for our clients’ projects and objectives.
- Advocacy - We aim to explain your side of the story in order for it to have an effect on public policy when relevant.
- Relationship building - We help you engage into working relations with the key decision-makers and opinion leaders, by promoting two-way understanding.
JUST A PERFECT PLACE TO GET STARTED!
Trust
THOUGHT LEADERSHIP
We propose to reinforce the top team’s and CEO’s branding with a Thought Leadership plan. We help leaders to influence conversations, while educating and informing targeted audiences. The by-product of thought leadership could result into an increased element of trust between you and your publics. It will also bring about increased visibility around you, which will percolate into more brand awareness for your company and the values associated to it.
EVENT MANAGEMENT
No matter what type of event, from a simple launch to international Trade shows or Investment seminars, we will assist you with the event design, styling and management. We will start with your concrete event goals, and include a system for measuring event ROI.
Our team will help you create an attendee journey map, and engage with sponsors and partners when necessary.
Creation
WEBSITE & DIGITAL
You will benefit from our twenty years of experience when comes to connecting with the best for websites and digital platforms. With professional teams we love engaging with, we create websites and social media platforms to suits your needs – both in terms of content and user experience.
Our services include:
- Identification of your website needs followed by our recommendations
- Content creation (including text, photos and videos)
- Website development, hosting and domain management
- Community Management of all social media platforms – from FB, to Linkedin, Twitter, Insta, TikTok…
- Social media page creation and management
- Content creation adapted to client profile/needs
- Monthly reports and re-adaptation of strategy
BRANDING
The new kind of brand is built not only by those who operate it, but also by the stakeholders of the company. The new kind of brand must understand how to build trust with its various publics, and how to respond in real time if/when that trust is threatened.
We will work with professional teams to help you with:
- Brand creation (including name search)
- All creation needed (logo, CI guidelines, collaterals)
- Communication of your brand
CONTENT CREATION
We help clients create compelling content with information relevant to their audiences: consumers, business customers, shareholders or employees. We work closely with clients to develop a distinctive voice aligned with their brand as well as a social media content strategy.
We create content for numerous tools such as: annual reports, newsletters, websites, blog posts, white papers, books, video scripts, press releases, internal communiqués, speeches, advertorials, slideshows, corporate presentations and many more.
