Strong public relations strategies are essential for non-profit organizations. Even more so now that the local CSR ecosystem has become challenging with the news rules in place. PR actions can help NGOs educate the public, along with increasing donors and cultivating volunteers. I think that PR is nowadays an essential element for NGOs. There is no way out.
- Furthering the causes of non-profits or NGOs by modernising their outreach efforts, leveraging on media, technology and the power of story.