Infused PR

Creating Professional Connections in the Age of COVID-19

Mon, 03/29/2021

Since March 2020, we’ve learned to fulfill our professional responsibilities remotely and to live our lives virtually, from socially distanced birthday parties and family gatherings held online to virtual all-hands meetings.

What might be called the “next normal” has upended our professional and personal lives in ways we could not have imagined a year ago. But it has also reminded us what really matters: aligned values, similarities and commonalities that create connections.

And while it’s nice to connect with people in-person, even when working remotely during the pandemic we still have an immense potential to cultivate professional relationships and networks.

How we network to build our brands, professional contacts and circles of friends has not changed. Humans still bond over the things they have in common.

We thrive by helping each other reach our potentials. During the pandemic we might be constrained by screens, physical distance and even bandwidths, but we’re still empowered to connect.

The full article is available on: https://www.prsa.org/article/creating-professional-connections-in-the-age-of-covid-19