Infused PR

An approach to media during Covid- 19

Tue, 03/16/2021

Many businesses want to continue to operate as normal, but the current situation is anything but normal. What is the best way to deal with it? Continue with business as usual, or get the coronavirus mentioned through all channels?

Media evolves, but the fundamentals remain the same. Building relationships with journalists remains essential to informing and reaching target audiences. Reliable information, clear speeches, strong messages and visionary approaches relayed by convinced spokespersons are the ingredients for effective communication during this period of Covid- 19.

Maluti Communications has many years of experience in communication and has accompanied several clients in a wide range of sectors and crisis situations. The speed and ease with which information circulates - whether genuine or slanderous - can create a crisis situation within hours. It is important to react with the same speed, and to take control of the situation as soon as possible.

Our team helps our clients by advising them and preparing them for potential crisis situations, with the aim of making them as resilient as possible in the face of the unexpected. And when the situation requires it, we accompany them during critical phases through a dedicated and experienced unit available 24/7. It is now time to step and lead and Maluti is always one step further, so don’t hesitate to give us a call.