Managing signals

Guiness World Record of Inicia

Thu, 04/23/2020

Example of Event Management and Internal Communication 

Situation – 40th anniversary celebration for Inicia Ltee (Leader in the egg industry in Mauritius)

The brief was clear: the event has to be impactful and all 250  employees should be involved.  Our first event proposal to the client was approved in the very first meeting. A Guinness World Records – Largest Scrambled Eggs.

Maluti’s Consulting role

  • Events management at all levels
  • Liaison with Guinness World Records and local organising team.
  • Media relation strategy and implementation of strategy.
  • Press (local & regional) visit to cover the event
  • Liaison with local NGO Caritas for food distribution
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Outcome

  • The event was covered across ALL local newspapers – making the main headlines in the leading weekly paper Weekend. 
  • The Inicia brand name was quickly at the top of the mind of everyone in Mauritius as the record was a first.
  • On the organisational side, the feedback was flawless. All went as planned. Inicia received special congratulations from Guinness World Records for having organised an event with such high standards.
 
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Check Inicia on the Guinness World Record youtube channel