Finding common grounds

Green energy – awareness to compel adoption of Arundo

Sat, 03/23/2019

Public Affairs/Strategic Communication/Media Management /Crisis Communication

 

Situation – Introduction of Arundo Donax green energy in targeted countries.

The company Equilibre wanted to introduce a new green energy production for Mauritius, based on the “Arundo Donax” plant. Mauritius would be used as a test-ground for the introduction of Arundo Donax green energy in targeted sub-saharian African countries.

 

Maluti’s Consulting role

  • Introduce and explain the Arundo project to the Mauritian decision-makers.
  • information dissemination and strategic communications with regards to Mauritian consumers and green pressure groups.
  • Rally small planters who had abandoned their cane culture around this project, as local production of Arundo Donax is essential.
  • Reputation building of the promoter of the project.
  • Educate relevant stakeholders, including the local and regional media.
  • Crisis communication preparedness and management on all issues that could negatively impact the project

Outcome

  • The authorities recognized Arundo Donax as a potential energy solution and national subsides have already been granted.
  • 2 cooperatives of small farmers have already rallied around the project and are returning to their land. 
  • Some large sugar groups have started collaborating with Equilibre.
  • International investors for the project.
 

Public Affairs/Strategic Communication/Media Management /Crisis Communication