Cool headed risk management

Crisis & internal communication after a murder on a company’s premises

Mon, 04/23/2018

Strategic Communication/Internal communication/Media Management /Crisis Communication

 

Situation – Internal communication and media relations after a security guard was murdered on a company’s  premises.

Maluti had been the company’s PR agency for a while and had put in place a crisis management preparedness plan. Maluti was requested to manage both internal communication and media relations after a security guard was murdered on a company’s premises.

 

Maluti’s Consulting role


  • Accompany MD and HR manager with strategic internal communication in this time of high stress.
  • Roll-out Crisis Communication plan which had already been prepared.
  • Ensure that all the elements of the plan were put into practice.
  • Coordinate the crisis communication team’s efforts.
  • Update all relevant documentation, including press communiqués and internal communication.
  • Ensure already prepared communication tools were used effectively.
  • Assist management in connecting with relevant authorities, with whom management already had a relationship thanks to the communication crisis preparedness plan.
  • Keep media channeled and properly updated.
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Outcome

  • Internally, the staff was kept informed at all times, and from the first hour and psychological support was available since the beginning, thus minimizing potential internal trauma issues.
  • The media was to-the-point in all their reporting, and focused on the murder and not on the company.
  • Despite the police investigation being long, reports were minimal.
  • The company’s reputation as a responsible employer was upheld.
 

Strategic Communication/Internal communication/Media Management /Crisis Communication