Cool headed risk management

Communicating on workforce reduction at a Textile Factory – internal and external

Thu, 04/23/2020

Public Affairs/Strategic Communication/Media Management /Crisis Communication/Internal communication

 

Situation – Textile Factory sacks about 100 staffs to maintain business

Countries like Madagascar and Bangladesh have a much cheaper labour than in Mauritius. This textile factory, based in Mauritius, therefore had no choice than to reduce its workforce in Mauritius.

 

Maluti’s Consulting role

  • Assist management in connecting with relevant authorities
  • Strategic planning and drafting of timeline of the workforce reductions plan
  • Media relation strategy and implementation of strategy.
  • Press management (local and regional)
  • Drafting of all internal and external communiqués
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Outcome

  • Internal: The announcement phase went smoothly at the factory. Thanks to a honest communication approach which was adopted, the staffs understood the need of this reduction – and they were given adequate compensation.
  • External: The ‘news’ focused more on the ‘survival necessity’ of the factory rather than the actual workforce reduction itself.
  • Overall: The factory is today operating successfully with a reduced, but motivated workforce.
 

Public Affairs/Strategic Communication/Media Management /Crisis Communication/Internal communication